Embracing Complexity to Engage with Customers
Digital technologies offer new opportunities to attract, engage, win, serve and retain customers. But they also add hugely to the complexity of your customer strategies. Find out how this Summit can help you:
Manage customer relationships across multiple channels and touch points
Deliver better customer experiences across marketing, sales, service and e-commerce
Remove the political and cultural barriers that cause customer initiatives to fail
Unlock the real business value in your customer data
Through analyst sessions, problem-solving workshops and peer interaction, you*ll gain the insight necessary to:
Develop a clear CRM vision and strategy
Overcome organizational barriers to CRM success
Unlock the real business value in your customer data
Elevate customer experiences through customer journey design and monitoring
Provide personalized customer interations across multi-channels
Who Should Attend
Senior business and IT professionals including:
Chief Customer Officers
Customer Service and Support leaders
E-Commerce Managers
Marketing Managers
Sales Managers
Customer Experience Leaders
Heads of Customer Strategy
Heads of Customer Intelligence
Contact Centre Managers
CRM Project Managers
CIOs, Technology Strategists, IT Managers
Business Analysts
Enterprise and Solution Architects
http://www.gartner.com/technology/summits/emea/crm/
