Всего премия присуждена в 10 категориях.
В каждой категории объявлен победитель, 4 лидера и одна компания, за которой стоит присматривать "One to Watch". 

1. Enterprise Suite CRM - Winner: Salesforce.com
   Лидеры: Microsoft, Oracle, RightNow Technologies, SAP
   One to Watch: NetSuite 

2. Midmarket Suite CRM - Winner: Salesforce.com
   Лидеры: Microsoft, Oracle, RightNow Technologies, Sage
   One to Watch: NetSuite

3. Small-Business Suite CRM - Winner: Salesforce.com
   Лидеры: Maximizer Software, NetSuite, Sage, Zoho
   One to Watch: SugarCRM

4. Sales Force Automation - Winner: Salesforce.com
   Лидеры: Microsoft, Oracle, RightNow Technologies, SAP
   One to Watch: NetSuite

5. Incentive Management - Winner: Xactly
   Лидеры: Callidus Software, Merced Systems, Synygy, Varicent Software
   One to Watch: Makana Solutions

6. Marketing Solutions - Winner: SAS Institute
   Лидеры: Alterian, Eloqua, Silverpop, Unica
   One to Watch: Marketo

7. Business Intelligence - Winner: IBM's Cognos Software
   Лидеры: Information Builders, Oracle, SAP BusinessObjects, SAS Institute
   One to Watch: Microsoft

8. Data Quality - Winner: SAS Institute's DataFlux
   Лидеры: IBM Information Integration Solutions, Informatica, SAP, Trillium Software (Harte-Hanks)
   One to Watch: Pitney Bowes Business Insight

9. Open-Source CRM - Winner: SugarCRM
   Лидеры: Compiere, Concursive, SplendidCRM, xTuple
   One to Watch: vTiger

10. Consultancies - Winner: Deloitte
    Лидеры: Accenture, Capgemini, Hitachi Consulting, IBM Global Business Services
    Ones to Watch: Appirio and Bluewolf

Журнал также отметил 8 наиболее влиятельных персон CRM рынка в 2009:

• Marc Benioff, cofounder, chairman, and chief executive officer at Salesforce.com;
• Chris Brogan, president of New Marketing Labs and social media thought leader;
• Tony Hsieh, chief executive officer at online-retailing trailblazer Zappos.com;
• Guy Kawasaki, author and cofounder of aggregation site Alltop;
• Anthony Lye, senior vice president for CRM at Oracle;
• Ross Mayfield, chairman, president, and cofounder at collaboration specialist Socialtext;
• Tim O'Reilly, founder and chief executive officer at publisher and event producer O'Reilly Media; and
• Jeremiah Owyang, a senior analyst at Forrester Research.

Журнал также назвал 6 Rising Stars года:

• social networking behemoth Facebook;
• search-engine giant Google;
• InsideView, which aggregates third-party data;
• Jigsaw, which relies on its own community to cleanse contact information;
• Lithium Technologies, a community-platform provider; and
• Visible Technologies, which offers brand monitoring and social media analysis.

Журнал также назвал 4 внедрения у клиентов как победителей CRM Elite Award:

• ISS Belgium, for a large-scale Microsoft Dynamics CRM rollout;
• NBC Universal, for a sales and marketing effort using Salesforce.com;
• ShipServ, for its holistic use of Marketo, Salesforce.com, and social media; and
• Wrigleyville Sports, for its NetSuite e-commerce success.
   

24 августа 2009 г.