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CRM Market Awards 2009

Журнал destinationCRM объявил победителей премии CRM Market Awards 2009

Всего премия присуждена в 10 категориях.
В каждой категории объявлен победитель, 4 лидера и одна компания, за которой стоит присматривать "One to Watch". 

  1. Enterprise Suite CRM - Winner: Salesforce.com
    Лидеры: Microsoft, Oracle, RightNow Technologies, SAP
    One to Watch: NetSuite 

  2. Midmarket Suite CRM - Winner: Salesforce.com
    Лидеры: Microsoft, Oracle, RightNow Technologies, Sage
    One to Watch: NetSuite

  3. Small-Business Suite CRM - Winner: Salesforce.com
    Лидеры: Maximizer Software, NetSuite, Sage, Zoho
    One to Watch: SugarCRM

  4. Sales Force Automation - Winner: Salesforce.com
    Лидеры: Microsoft, Oracle, RightNow Technologies, SAP
    One to Watch: NetSuite

  5. Incentive Management - Winner: Xactly
    Лидеры: Callidus Software, Merced Systems, Synygy, Varicent Software
    One to Watch: Makana Solutions

  6. Marketing Solutions - Winner: SAS Institute
    Лидеры: Alterian, Eloqua, Silverpop, Unica
    One to Watch: Marketo

  7. Business Intelligence - Winner: IBM's Cognos Software
    Лидеры: Information Builders, Oracle, SAP BusinessObjects, SAS Institute
    One to Watch: Microsoft

  8. Data Quality - Winner: SAS Institute's DataFlux
    Лидеры: IBM Information Integration Solutions, Informatica, SAP, Trillium Software (Harte-Hanks)
    One to Watch: Pitney Bowes Business Insight

  9. Open-Source CRM - Winner: SugarCRM
    Лидеры: Compiere, Concursive, SplendidCRM, xTuple
    One to Watch: vTiger

  10. Consultancies - Winner: Deloitte
    Лидеры: Accenture, Capgemini, Hitachi Consulting, IBM Global Business Services
    Ones to Watch: Appirio and Bluewolf

Журнал также отметил 8 наиболее влиятельных персон CRM рынка в 2009:

  • Marc Benioff, cofounder, chairman, and chief executive officer at Salesforce.com;
  • Chris Brogan, president of New Marketing Labs and social media thought leader;
  • Tony Hsieh, chief executive officer at online-retailing trailblazer Zappos.com;
  • Guy Kawasaki, author and cofounder of aggregation site Alltop;
  • Anthony Lye, senior vice president for CRM at Oracle;
  • Ross Mayfield, chairman, president, and cofounder at collaboration specialist Socialtext;
  • Tim O'Reilly, founder and chief executive officer at publisher and event producer O'Reilly Media; and
  • Jeremiah Owyang, a senior analyst at Forrester Research.

Журнал также назвал 6 Rising Stars года:

  • social networking behemoth Facebook;
  • search-engine giant Google;
  • InsideView, which aggregates third-party data;
  • Jigsaw, which relies on its own community to cleanse contact information;
  • Lithium Technologies, a community-platform provider; and
  • Visible Technologies, which offers brand monitoring and social media analysis.

Журнал также назвал 4 внедрения у клиентов как победителей CRM Elite Award:

  • ISS Belgium, for a large-scale Microsoft Dynamics CRM rollout;
  • NBC Universal, for a sales and marketing effort using Salesforce.com;
  • ShipServ, for its holistic use of Marketo, Salesforce.com, and social media; and
  • Wrigleyville Sports, for its NetSuite e-commerce success.
     

24 августа 2009 г.


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