The Gartner and 1to1 Media CRM Excellence Awards
The 2011 Gartner & 1to1
Media CRM Excellence Awards,
Americas, winners are:
- Customer Analytics,
Gold: Coop – Cooperativa de Consumo
- Customer Analytics,
Silver: Montgomery County
- Customer
Experience, Gold: CEMEX USA
- Customer
Experience, Silver: Jackson Hewitt Tax Services
- Enterprise
Efficiency, Gold: Vivint
- Enterprise
Efficiency, Silver: Jones Lang LaSalle
- Integrated
Marketing, Gold: International Speedway Corporation
- Integrated
Marketing, Silver: BCP
- Social Engagement,
Gold: Golden State Warriors
- Social Engagement,
Silver: J&P Cycles
The 2011 Gartner & 1to1
Media CRM Excellence Awards,
EMEA/APAC, winners are:
- Customer Analytics:
British Gas
- Customer
Experience: University of New England
- Enterprise
Efficiency: British Telecommunications plc
- Integrated
Marketing: AKBANK T.A.S
Winners of the 2010 CRM
Excellence Awards
1.
Enterprise-wide (Merrill Lynch)—The
processes and benefits of aligning multiple channels
(online and off-line) and departments (i.e. marketing to
sales, sales to service, service to finance, etc).
2. Growth (Navy Federal Credit Union)
—Organization that can point to the most significant
improvement in customer value, such as revenue growth,
wallet share, products per person, frequency of
purchase.
3. Efficiency (Diefendorf Capital Planning Associates)—Reducing
operational and interaction costs without a detrimental
impact on the customer experience. Excellence in
efficiency improvements in sales, marketing, and
customer service.
4. Customer Experience (Sprint Nextel)
—Organizations that can demonstrate commitment and a top
down focus on the ongoing enhancement of the customer
experience, that ultimately results in an improvement to
customer retention, satisfaction and loyalty.
5. Innovation (drugstore.com, inc. )
—The most innovative use of new channels and points of
interaction (POI) (e.g., social networking analytics,
virtual worlds, mobile) to support or enhance an
organization's customer strategy.
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